Two lessons this week were taken to finish the thorough analyses of the covers, contents pages and double page spreads as these are the three elements I will need to produce for my coursework. In the remaining three lessons, we turned our focus to audience research. For this, I created a questionnaire which covered every aspect of front covers, contents pages and double page spreads for the target audience to give their opinions and preferences on. My focus group consisted of older teenagers (16 and 17 years old) as this is the slightly more mature audience at which I am aiming my product. I chose to ask 20 questions as this corresponds to the number of questions and I feel this is a big enough number to get an accurate result with a wide variety of opinions. Once my questionnaires were returned to me, I used Microsoft Excel to create bar charts to present my findings in a professional and easy-to-interpret way.
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